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In an ever-changing world, core values are constant, defining our work, our interactions with each other, and how we achieve our goals. They are foundational to our organizational identity and the principles that guide us in everything we do.


Consistently identifying and prototyping new ideas enables the MVJ team to achieve our mission of driving positive change for America’s veterans in a complex and constantly evolving information environment. We believe innovation is about being adaptable and willing to experiment in order to create meaningful impact.

Veteran advocacy in news media requires a bold and creative approach. We are dedicated to enacting change for the community we serve, because the old way of doing things in journalism disenfranchises the veteran population and the many diverse groups within it.


Reliability is the cornerstone of all our operations. MVJ team members are always available to our members, partner organizations and stakeholders, and make every effort to respond to inquiries and requests in a timely manner. Our back office consistently provides reliable support to our members and partners, ensuring that all administrative and operational needs are met while striving to build dependable relationships. Our reputation for reliable service has empowered us to consistently innovate, and our work continues to foster trust and confidence in our organization.


We recognize that each member of our community has unique experiences and perspectives that can contribute to our mission, and we embrace diversity in our staffing, programming, and advocacy.

We work to recruit and retain diverse team members and community members who bring their perspectives and experiences to our efforts. We recognize that many face systemic barriers to success, so we strive to create pathways for individuals from all backgrounds to achieve their goals.

We are committed to creating a safe and welcoming environment where everyone feels valued and respected. We believe that diversity is a strength, and we strive to create an inclusive community that celebrates and respects differences.